Writing for the Web,
Create engaging content that makes it easy to find and understand information on your website.
This workshop offers strategies to improve the readability of your web copy. Learn how to create content that’s clear, useful, and friendly.
After the workshop, participants will understand: - Online reading behaviours - Web writing basics - Plain Language - Useful headings - Meaningful links - Voice - Tone - Editing strategies - Content workflow
Before the Workshop
Understanding your team’s challenges will help me create a personalized workshop that focuses on the skills your writing team needs sharpened. Let’s chat!
Workshops are available in one or two full days (7 hours with an hour for lunch). - One-day workshops focus on the basic skills of writing for the web. - Two-day workshops allow time to expand on your team’s sticky topics. We’ll also workshop some large-group writing and editing, using content from your site.
After the Workshop
- Up to four of your writers will receive a complimentary 30-minute phone consultation to review an article written post workshop. This gives us a chance to review workshop skills and apply them in practice.
- Within two weeks of the workshop, you’ll receive a company Voice and Tone Guide. This guide will be a living document to help writers convey company personality consistently. The guide will include content writing standards and a checklist for content authors.